Huddle: Brand and Design System
This is the Brand and Design system I created for a product I am designing to showcase my UX/UI design skills. That project page will be uploaded soon.
Background
Huddle is a product built to help people build good habits, break the bad ones, and have access to communities of people who are trying to accomplish the same things as them.
My Role
Solo Project (all)
Logo
Starting work on the logo, it was important to capture the purpose and values of the product, while also maintaining a simplistic and modern design. We picked Sentient for the logotype due to its simplistic, yet sophisticated nature. This font acts a good balance between a modernist and traditional feel. The Icon brings a sense of connection and community, which is the mission of the brand.
Sketch Iterations
Logo Meaning and Final Shape
The color scheme was heavily influenced through the natural world, with colors that resemble plants, agriculture, and the earth. This represents growth, rebirth, and renewal, aligning with what Huddle is supposed to bring to the user. Out with the old and in with the new. These color selections will work effectively on both web and print medias, and act as a welcoming, vibrant scheme for the brand.
